For their APAC market, La Mer wanted to launch 2 products together - The Resurfacing Treatment and The Micro Peel. The products had a similar function, but were meant for different skin types so the challenge was having to educate the consumer on 2 totally different products in the same ad. We used WeChat - China’s social media app - and utilized their mini program features which allowed us to do an interactive choose-your-own-adventure style story to feature the benefits of each product.